The history of Shiseido is not merely a story about products and services; it is a story of a company taking a broader perspective to also consider aspects of culture and lifestyle, and seeking always to create new value. This is the true history of Shiseido. Here we explore the path of achievement Shiseido has followed for over 140 years since its founding in 1872 as Japan’s first Western-style pharmacy.
1897: Advances into cosmetics industry with Eudermine.
1919: Establishes the Shiseido Gallery, now the oldest existing gallery in Japan.
1931: Exports Rose Cosmetics to Southeast Asian countries; starts full-fledged international business.
1963: Starts sales in Italy, as its first exports to Europe.
1995: Establishes Shiseido International.